Wednesday, May 23, 2012

Redefining Success


I’ve collected royalty checks so far this year from my two publishers, The History Press and Rutgers University Press. So how am I doing financially? Without getting into details, let me say I’ve got a ways to go to make a living as a writer.

This is an incredibly difficult time to be a writer. The publication market has been retrenching for years, and the Great Recession accelerated trends that have led to consumers canceling their magazine and newspaper subscriptions and buying fewer books – even while the number of titles greatly increased, thanks to self-publishing. And consumers have gotten used to free content and are increasingly reluctant to pay.

So what does it mean to be a successful writer? Maybe we should redefine success. Even getting published, period, is a success in its own right. If you can find 1,000 customers to buy your book, then you’ve done well and deserve a pat on the back. But the hundreds of thousands of book sales that you’re hoping for probably isn’t a realistic goal. Few books sell that many copies.

For the longest time, I’ve had the goal (and still have the dream) of one day making my living as a writer. But I had a sharp reality check when I received my first royalty check in March 2010 for $120. Nope, I'm nowhere close to quitting my day job. 

I do earn some money from my writing – books, the occasional freelance article or speaking gig – all of which I plow back into my next project. This income is balanced by many costs: my website, a graphic designer for maps, acquiring images, hosting publication parties, and major research costs (my writing is research-intense, as I write nonfiction). I basically break even on writing. It’s a hobby that pays a little, not a lot. 

But hey, there are a lot more expensive hobbies out there, like owning a boat or a horse. Those hobbies are money pits. Mine at least is cost-neutral. 

At the Gaithersburg Book Festival this year, held on May 19, 2012, I gave a talk to about twenty-five people, and proudly sold out of books. As I was finishing my talk, we suddenly heard a loud cheer from hundreds of people in the tent next door. I learned later that the hubbub was for author and "bloggess" Jenny Lawson. 

Lawson had blogged for several years and developed a large following that led to her first book, Let’s Pretend This Never Happened. It rocketed to the top of the New York Times bestseller list. According to the book festival staff, she has a crazed following. A staff person told me that one woman came up to her seven times to ask if Lawson had arrived yet (hello, stalker!). When she showed up at the book festival, she had a police escort. She couldn’t just walk around the festival like any other private citizen.

So be careful what you wish for. If success means having stalkers and maintaining police protection, I’d say no thank you and stick with my 25 rational fans. One of the nice things about being a writer is that few people ever know what you look like. You can hide in plain sight. I wouldn’t trade places with Brad Pitt for any money.

Garrett Peck

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